AI Insights · Timothy · April 2023
Top 5 Wellness Apps on iOS in Europe Q1 2023
Explore the performance of the top 5 wellness apps on iOS in Europe during Q1 2023, highlighting their weekly downloads, revenue, and active users.
In the first quarter of 2023, wellness apps on the iOS platform in Europe demonstrated distinct trends in downloads, revenue, and active users. Here’s a closer look at the performance of the top 5 wellness apps: Headspace: Sleep & Meditation, Calm, Sleep Cycle - Tracker & Sounds, RISE: Sleep Tracker, and ShutEye®: Sleep Tracker, Sound.
Headspace: Sleep & Meditation saw a peak in weekly revenue in mid-January, reaching approximately $405K. Weekly downloads started strong at 27.7K in the first week of January but gradually declined, ending the quarter at around 16.9K. Weekly active users remained relatively stable, fluctuating between 222K and 255K.
Calm experienced the highest weekly revenue in early January, peaking at about $373K. Downloads were also highest in the first week of January at 41.6K and decreased to 19K by the end of March. Active users showed a slight dip mid-quarter but ended strongly at around 313K.
Sleep Cycle - Tracker & Sounds had a consistent performance with weekly revenue peaking at $119K in early January. Downloads were highest in the first week of January at 54.3K and dropped to 23.8K by the end of March. Active users remained robust, hovering around 718K to 802K throughout the quarter.
RISE: Sleep Tracker showed a notable increase in revenue in late February, peaking at approximately $78K. Weekly downloads peaked at 44.5K in early January but saw a decline to around 13.5K by the end of March. Active users followed a similar trend, starting at 85.6K in early January and dropping to 54.7K by the end of the quarter.
ShutEye®: Sleep Tracker, Sound had its highest weekly revenue in mid-March, reaching about $62K. Downloads were highest in the first week of January at 49K and decreased to 20.4K by the end of March. Active users saw a peak in early January at 65.4K and ended the quarter at around 42.5K.
These insights are based on Sensor Tower data. For more detailed analytics on app performance, visit Sensor Tower.